For UK solicitors and law firmsMap results and local searchScoped by practice areaYou sign off every word
Local SEO for law firms, practice area by practice area
We put your firm in front of people searching for a solicitor near them, for the matters you want more of, and agree a fixed monthly fee first. Of the UK legal SEO agencies we read, the two publishing a price have a median of £1,625 a month.
Source: UK Law Firm SEO Provider Index: every row, with its source
What you get
- A fixed monthly fee in writing, naming each practice area and town it covers
- Your firm approves every page and profile change before it goes live
- Your enquiry is read by us and never sold to other agencies
Get your firm's local SEO price
What local SEO for your firm covers
Which of these come first depends on your branches, your practice areas and the firms you compete with nearby. The price we send puts them in order.
Google Business Profile
Categories, services and practice areas set out properly on each branch's profile, with photos and posts kept current. The map results are where most people looking for a solicitor nearby make their first shortlist.
Practice area and town pages
A page for each kind of matter in each town you take instructions from, so family law, conveyancing or wills each have somewhere to rank, answering what the person searching actually wants to know.
Directories and citations
Your firm's name, address and phone number made consistent across the legal and general directories search engines read, so no listing contradicts another and splits the trust your firm has built.
Asking clients for a Google review
A simple routine for asking a client to leave a Google review once their matter closes, with the wording and timing left for your firm to approve against the conduct rules you work under.
Site health
Slow pages, broken links, missing schema and near-identical location pages tracked down on your own website, starting with whatever is holding back your map and local rankings most.
Reporting in new matters
Each month, the calls, direction requests and enquiry forms that came from search, split by practice area, so you judge the work by new instructions rather than by where a page sits.
What happens next
- Tell us your firm's website, the towns you take instructions from and the practice areas you want to grow.
- We study your map listings and the local searches other firms turn up for, then come back with a fixed monthly figure and the work it pays for.
- You decide in your own time. No work begins and nothing is billed unless you agree.
The team that runs this site also does the work it quotes for. It carries no advertising, no sponsored placement and no affiliate links, and no provider in the table has paid to be there or can pay to be removed. Every figure is read from the named provider's own public page on the date shown and is what that provider advertises, not a quote for your job. Prices move; check the source before you rely on a row.
What the market charges
UK Law Firm SEO Provider Index
Every figure read from the provider's own page; last updated
- The median published figure is £1,625 across 2 readings. (UK Law Firm SEO Provider Index: every row, with its source)
- 2 of 14 providers read publish a price at all; 11 publish none. (UK Law Firm SEO Provider Index: every row, with its source)
- The cheapest published figure is £1,250, by Will Writes: SEO for solicitors and barristers. (Will Writes: SEO for solicitors and barristers (its own page, listed on this site's dataset page))
- The dearest published figure is £2,000, by whitehat-seo.co.uk. (whitehat-seo.co.uk)
Use these figures to judge the price we send back: it comes as one figure with the work it buys set out line by line.
Get a local SEO price for my firmEvery row of the table, with its source (13)
Every provider below was read on its own page through our fetch box, and the row says what that page published on the day we read it. 2 of 14 publish a figure; the rest are listed too, because how many will not quote a number is the most useful thing about this market. Nothing here is a quote for your job: it is what other people advertise.
| Provider | Published figure | Read | Source |
|---|---|---|---|
| Will Writes: SEO for solicitors and barristers | £1250 | 2026-09-21 | Will Writes: SEO for solicitors and barristers (its own page, listed on this site's dataset page) |
| whitehat-seo.co.uk | £2,000 | 2026-09-21 | whitehat-seo.co.uk |
| Whitehat: local SEO for UK solicitors | publishes no price | 2026-09-21 | Whitehat: local SEO for UK solicitors |
| Whitehat: SEO for solicitors, the complete UK guide | publishes no price | 2026-09-21 | Whitehat: SEO for solicitors, the complete UK guide |
| CAL Partners: SEO marketing for law firms | publishes no price | 2026-09-21 | CAL Partners: SEO marketing for law firms |
| Lawtelligence: law firm SEO | publishes no price | 2026-09-21 | Lawtelligence: law firm SEO |
| True SEO: law firm SEO service | publishes no price | 2026-09-21 | True SEO: law firm SEO service |
| MLT Digital: SEO for law firms | publishes no price | 2026-09-21 | MLT Digital: SEO for law firms |
| Ink Digital: legal sector SEO | publishes no price | 2026-09-21 | Ink Digital: legal sector SEO |
| Genie Crawl: SEO for solicitors | publishes no price | 2026-09-21 | Genie Crawl: SEO for solicitors |
| NetTrackers: legal SEO | publishes no price | 2026-09-21 | NetTrackers: legal SEO |
| JDR Group: marketing agency for solicitors | publishes no price | 2026-09-21 | JDR Group: marketing agency for solicitors |
| Targeted SEO: SEO for law and solicitors | publishes no price | 2026-09-21 | Targeted SEO: SEO for law and solicitors |
How these figures were read, and how to cite them
Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 2 of the 14 named sources that could be read published a usable figure; 11 published none and are recorded as not published, never filled in; 7 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in GBP (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 46 candidate sentence(s) were refused by a reviewer with the reason recorded. Derivation as chartered: one row per agency selling SEO into UK law: whether legal is its only sector or one vertical page, what is in the service (Google Business Profile, city-plus-practice-area pages, legal directory citations on Law Society, Legal 500 and Chambers, review acquisition inside the Code of Conduct, schema), the practice areas it names, whether it claims SRA-compliance knowledge, and the UNIT it reports results in (rankings, traffic, enquiries, instructions, revenue) - and across the rows what nobody publishes: how many UK agencies claim the legal vertical, how many are legal-only, the share that measures in INSTRUCTIONS or cost-per-enquiry rather than traffic, the share that mentions the regulator at all, and the practice-area coverage map
“UK Law Firm SEO Provider Index”, Local SEO for law firm, https://localseolawfirm.co.uk/ (updated 2026-09-21).
Worth knowing
Every figure sourced and dated.
Questions, answered directly
How much does local SEO cost for a law firm?
Of the 14 UK agencies selling SEO to law firms whose pages we could read, only 2 publish a price, with monthly figures starting at £1,250 and £2,000: a median of £1,625. Two figures give no middle half, so read them as where specialist legal SEO is pitched rather than a going rate. Our own figure follows a look at your firm.(UK Law Firm SEO Provider Index)
What is law firm SEO pricing in the UK?
The UK Law Firm SEO Price Index holds 28 published figures from 27 UK firms' own pricing pages, read on 1 November 2026, almost all of them monthly fees: a median of £497 a month, with the middle half between £261.50 and £1,450. The 9 figures from firms selling to law firms specifically sit higher, a median of £1,300 a month and a range of £390 to £3,500. 20 of the 49 sources named publish no price.(UK Law Firm SEO Price Index)
What information should our practice share for a quote?
Your website address, the towns and practice areas you want more instructions in, how many branches you run, and a rough monthly budget. The form asks for those and nothing else.
Will my firm's details go to other marketing agencies?
No. Your answers stay with us: we operate this site and would handle your firm's SEO ourselves. They are not sold on, shared or offered to a panel of marketing firms.
How soon will we see more enquiries from local search?
Profile and citation fixes can move a map listing within weeks. Ranking a practice area page in a busy town usually takes a few months of steady work, so your price sets out what happens first and what to judge it by.
Do you only work with firms in one part of the UK?
No. Everything happens online, so it suits a single high street practice as well as a firm with several branches, wherever in the UK your clients are.
Sources
This site's own datasets, every figure quoted from its source and dated:
- For general-small-business, the median published figure in the UK Law Firm SEO Price Index is 300 GBP across 17 figures from the sources' own pages (range 90 to 1,500 GBP), read 1 November 2026.
- The median published figure in the UK Law Firm SEO Provider Index is 1,500 GBP across 3 sources' own pages (range 1,250 to 2,000 GBP), read 21 October 2026.
- Whitehat: local SEO for UK solicitors
- Whitehat: SEO for solicitors and barristers' chambers
- Whitehat: SEO for solicitors, the complete UK guide
- Marketing Lawyers: SEO for solicitors
- Aqueous Digital: legal sector
- CAL Partners: SEO marketing for law firms
- Lawtelligence: law firm SEO
- True SEO: law firm SEO service